Friday, November 30, 2012

Nike Reveals the KOBE 8 SYSTEM


From the official release:

“I’m always focused on improving my game, to perform at my best.  I want my shoes to mimic the speed of my game,” Kobe said. “By shaving fractions off the height and weight, it allows me to play faster with more control so I can maneuver across the court – I want to feel like I’m moving at the speed of light.”

“In response to athlete feedback, the design team incorporated an innovative textile — Nike Engineered Mesh — for the first time in a basketball shoe. This created a dynamic and ultra-lightweight fit that is 90 percent mesh for 360 degrees of breathability and tightly woven for strength and flexibility to bend naturally with the foot. Additionally, the no-sew, synthetic overlays on the toe and lateral quarter panel provide support for even the toughest games.”

“We’re always pushing the limits of Kobe’s shoe to be faster, more precise, and to be modern,” Nike Performance Footwear Creative Director Eric Avar explained. “Kobe’s big on being bold, aggressive, provocative and making an impact. Working together, we’re on a never-ending quest for the perfect shoe for him.

“Nike Engineered Mesh creates a dynamic fit that syncs around Kobe’s foot to mimic the natural biomechanics, delivering security where he needs it. As the design team began working with the mesh, it took on this scale-like snake pattern that really brought the black mamba inspiration to life in compelling way.”

The Kobe 8 System will be available beginning December 20, and will feature midsole options for the technology-tracking Nike+ Sports Pack, as well.

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